Setting your book apart from the thousands of other titles published each year and getting your book into the hands of readers is a number one priority. Especially if you're a self-published author. "Understanding publicity is just part of the publishing game. Generating publicity coverage is the other part," says book publicist, James Thomas. "That's why promotion is paramount to the success of your book."
Authors who invest in a publicist are usually ahead of the game and, in general, if a book is adequately promoted, it's good publicity for the writer. But even if you don't have a publicist, you can still generate buzz for your title. There's lots of information available online to assist authors. The Upper Access, Inc., a book publisher and consulting firm, offers an insightful step-by-step guide to book publishing: What to Do and When to Do It: A Guide to Effective Book Promotion.
There are various ways to promote your book, but the expense can range from cheap to expensive. The Writer Gazette offers the following tips on publicity:
- Choosing a Book Publicist? Seven Tips to Keep in Mind
- Radio Interviews - How to Get Them
- Bestselling Authors Know Promotion
Here's a list of our favorite book promoters:
- BlackPR
- John Kremer's 1001 Ways to Market Your Books
Whether you invest in a publicist or go it alone, the goal is to drive up sales by generating publicity for your book.
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